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GOP Plans to Get Personal

Submitted by admin on Tue, 2006-09-12 09:39.

"Those who live in glass houses ..."

Washington Post - GOP plans to get personal

In a Pivotal Year, GOP Plans to Get Personal

Millions to Go to Digging Up Dirt on Democrats


Washington Post Staff Writers
Sunday, September 10, 2006; Page A01

Republicans are planning to spend the vast majority of their sizable financial war chest over the final 60 days of the campaign attacking Democratic House and Senate candidates over personal issues and local controversies, GOP officials said.

The National Republican Congressional Committee, which this year dispatched a half-dozen operatives to comb through tax, court and other records looking for damaging information on Democratic candidates, plans to spend more than 90 percent of its $50 million-plus advertising budget on what officials described as negative ads.

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The hope is that a vigorous effort to "define" opponents, in the parlance of GOP operatives, can help Republicans shift the midterm debate away from Iraq and limit losses this fall. The first round of attacks includes an ad that labeled a Democratic candidate in Wisconsin "Dr. Millionaire" and noted that he has sued 80 patients.

"Opposition research is power," said Rep. Thomas M. Reynolds (N.Y.), the NRCC chairman. "Opposition research is the key to defining untested opponents."

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And with polls showing the Republicans' House and Senate majorities in jeopardy, party strategists said they have concluded that their best chance to prevent big Democratic gains is a television and direct-mail blitz over the next eight weeks aimed at raising enough questions about Democratic candidates that voters decide they are unacceptable choices.

"When you run in an adverse political environment, you try to localize and personalize the race as much as you can," Rep. Tom Cole (R-Okla.) said.

In a memo released last week, Cole, who is running to succeed Reynolds at the NRCC, expanded on that strategy. The memo recommended that vulnerable incumbents spend $20,000 on a research "package" to find damaging material about challengers and urged that they "define your opponent immediately and unrelentingly."

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"When all [Republicans] do is launch potshots, they look like they're trying to cover up the fact that they have no solutions" said Phil Singer, communications director for the Democratic Senatorial Campaign Committee.

As in past elections, the bulk of negative advertising this year probably will be delivered by party committees -- a strategy that allows the candidates to distance themselves from the trash-talking messages that turn off some voters.

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The RNC's expanded role in part reflects concerns that Senate Republicans may not have enough money to take the fight to Democrats. The National Republican Senatorial Committee, under Chair Elizabeth Dole (R-N.C.), had $15 million less to spend than the DSCC at the end of July. But, the RNC is planning to make up the difference. The committee ended July with nearly $44 million in the bank, four times what the Democratic National Committee had on hand.

In setting up a separate arm to spend money on Senate races, the RNC is altering its past practice. In the past, the RNC simply transferred a large sum of money to the House and Senate campaign committees and let the chairmen decide how to spend it. This year, Nelson -- a former top official in the Bush reelection effort and political strategist for House Republicans -- will work with consultants Tony Feather and Curt Anderson to oversee the TV and direct-mail campaign, which by law must remain independent of coordination directly with candidates.

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